According to a recent Forrester report, consumers are now finding 70% of the content they need to make a purchasing decision before they ever even interact with a brand. That means that companies need to make their branded content easily accessible through multiple channels to keep potential customers engaged at all stages of the buying cycle. According to the Custom Content Council, 61% of consumers are more likely to buy from a company delivering more custom content. And there are many types of content that can be used to engage customers including videos, blogs, images, infographics, whitepapers, eBooks, and more.
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10 Mobile Marketing Tips for Small Businesses
From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy. By Vangie Beal Tue, October 29, 2013 CIO Consumers today are moving to mobile at a rate that shows no signs of slowing down. In fact, according to Strategy Analytics , the number of smartphones in use around the world topped 1 billion in 2012.
For the original version including any supplementary images or video, visit http://www.cio.com/article/742129/10_Mobile_Marketing_Tips_for_Small_Businesses
Facebook’s marketing biz dissed by Forrester
Here’s more from Elliot’s letter: I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and you know a remarkable amount about each of your users. As a result nearly every large company now markets on Facebook.
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